David Fagg
I lead global UX teams within financial services, helping transform complex products, legacy systems, and competing priorities into digital experiences that customers can actually use.
With over 16 years of experience at HSBC, Deutsche Bank, UBS, and JP Morgan, I understand the intersection of design, AI, and business strategy.
Currently a Senior UX Manager at HSBC, I own design responsibility for the UK Business Banking platforms across desktop and mobile. My work spans product design, research, content and design systems, sitting at the intersection of UX, AI and business outcomes. This includes reducing onboarding from days to minutes, scaling design systems across markets, and building teams that can operate with clarity under pressure.
Over time, my interest has shifted beyond interfaces alone. I spend a lot of time thinking about capability, judgement and decision quality inside teams. The behaviours underneath strong outcomes matter just as much as the artefacts.
I am also a cofounder of Showing Up Learning, focused on developing consultants and advisors who perform when it matters.
I operate at the intersection of Product Design, AI, and Professional Development. I'm always open to connecting with design leaders navigating the AI transition, L&D professionals interested in applying Product methodology to learning, and fellow innovators in the FinTech space.
Experience
Certifications
- Business AI Ambassador
- Enterprise Design Thinking Practitioner
- Enterprise Design Thinking — Team Essentials for AI
- Artificial Intelligence and Business Strategy
- Adthena Certified CI Professional
Education
I'm always open to connecting.
Design leaders navigating the AI transition. L&D professionals interested in applying Product methodology to learning. Fellow innovators in the FinTech space.